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03/30/2016 6:33 AM ·Spoilers

【スポテレNEWS24】大手私鉄ながら、現在は神奈川県内だけを走っている相模鉄道。来年、創立100周年を迎え、2019年には、JR線や、東急線とつながり、東京への乗り入れが実現する。東京とつながれば、沿線に人が集まりやすくなり、乗客数も増える大きなチャンスだ。しかし、相鉄は、都内ではまだ知名度が低い。そこで今、相鉄は100億円以上をかけ、車体の一新など新たなブランド戦略を立てて動き始めている。その舞台裏を追った。 (詳しくは「日テレNEWS24」で」

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