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Hunter...TheBestUserEver

05/10/2015 8:22 PM ·Spoilers

The Entertainment Software Rating Board (ESRB) is a self-regulatory organization that assigns age and content ratings, enforces industry-adopted advertising guidelines, and ensures responsible online privacy principles for computer and video games in the United States and Canada.

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The ESRB was established in 1994 by the Entertainment Software Association (formerly the Interactive Digital Software Association), in response to criticism of violent content found in video games such as Night Trap, Mortal Kombat, and other controversial video games portraying situations not suitable for minors.

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The board assigns ratings to games based on their content, using judgment similar to the motion picture rating systems used in many countries, using a combination of six age-based levels intended to aid consumers in determining a game's content and suitability, along with a system of "content descriptors" which detail specific types of content present in a particular game.

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The ESRB also maintains an code of ethics for the advertising and promotion of video games—ensuring that marketing materials for games display their ESRB ratings information, and are targeted to appropriate audiences, and an online privacy certification program. In 2011, the ESRB began a program for rating mobile apps in partnership with CTIA.

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The ESRB is also a member of the International Age Rating Coalition.

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