speaking of the 360, it was easily programmable which made it massevly appealing for IW/3arc to develop for. Along side their match-made in heaven of consumer demand and supply seen around the Cod4 times and continuing onward to today The xbox fanbase was prime for milking. The 360 was simply the CoDbox 360 especially considering the parterships, lack of parity (ps3/wii woes) and likeliness.