Yep, thats how to ensure solid sales is through advertising. This is one of the other issues with NOA. They don't want to advertise their products. That is why they don't want to take risks with game releases. Mario, Zelda, ect, sell themselves and are known franchises. But if a title needs a real marketing push, then they don't want to even try to do it to help it sell. Hence the treatment of FF.